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TikTok Grants Viewers Power to Reduce AI-Generated Videos in Their Feeds

Users will soon have a new feature that enables them to lessen the quantity of artificial intelligence-produced videos appearing in their timelines. This step comes as the company announced that it presently contains more than 1 bn AI-generated clips.

Trial and Implementation

The update is undergoing trials over the next few weeks before a full-scale release. This advancement aligns with a increase in content created by AI, fueled by new content generation software.

AI Proliferation Online

It has been noted that almost a tenth of the quickest rising content creators on a competing service only show content made by AI. A considerable share of this content is classified as “AI slop”, a phrase for poor-quality, factory-style content that is often absurd or surreal.

Based on user feedback that numerous viewers appreciate content produced via AI tools, ranging from computer-generated images to informative clips, and we aim to provide users the ability to see more or less of that, according to their own choices,” stated a spokesperson.

AI on the Platform

The platform shared that there are currently 1.3 billion videos on its network labeled as AI-generated. Overall, more than 100 million pieces of content are submitted to the service daily, making AI content a minor part of its total content library.

User Control Features

Members will be in a position to reduce or increase the level of artificial media they view by accessing the content preference setting in the application and picking “AI-generated content”. Additional categories that currently be controlled under the setting include politics, style, aesthetics, and dance.

Platform Guidelines

The platform’s policies mandate creators to identify convincing AI-made content, and it bans dangerous fake videos of well-known individuals or crisis events. Any believable AI-generated clip that is not labeled can be deleted under its terms of service.

In addition, the platform will now apply an artificially created label to content produced via its proprietary AI systems, or detected by an industry-wide initiative for identifying artificial media. This step is aimed to stop users from trying to evade the disclosure requirement.

Educational Initiatives

TikTok is additionally establishing a $2m AI literacy fund for experts and groups to develop learning resources about responsible artificial intelligence. This program will assist non-profit groups dedicated to training programming and robotics.

Content Safety Approach

The platform has supported its content review process, following debate over intentions to cut jobs for a large number of safety staff in the United Kingdom. The company is planning to reduce 439 jobs in its content moderation department in its British office, with labor groups and online safety experts expressing worry that people are being substituted by machine-led review.

A company official stated that human moderation would continue to be important, but AI can protect employees by eliminating the most harmful content before it is viewed by humans. The platform stated a 76% decrease in explicit and harmful content seen by human moderators over the last 12 months due to reliance on its AI tools.

It is vital to combine staff and AI to ensure user safety,” the official commented. “We’ll have people as integral to the approach, but we also think it’s extremely critical to reduce exposure to harmful content as rapidly, which is why a significant AI assistance is really helping us process content quickly.”
By

Wayne Ali

Elara Vance is a tech journalist and digital culture enthusiast with over a decade of experience covering emerging technologies and their societal impacts.

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