"Parents based in North London seeks an exceptional and experienced instructor to support their smallest child on his first steps to growing into an British gentleman."
Upon seeing this advertisement, you might naturally miss the term "first-steps" as just an expression.
But, it might be the most significant aspect of this distinctive job advert, as it seeks to find a tutor for a one-year-old.
Numerous of responses have since been sent in since the unidentified family published their search for the highly paid tutor, who has to be "an exceptional individual".
Over the last few weeks, the advert has attracted attention in the news, with numerous questioning why?
Innovative Idea
Adam Caller, chief executive of Tutors International, which is helping the family in their search, said that despite early scepticism, he considered the concept "forward-looking", and "progressive".
When he met the family, he noted they understood the unusual character of their request, and how immature their son is.
But, they explained that they "preferred not to postpone any longer" to engage a tutor, as they had held off until their older child was five, and by that age "cultural bias had by then become established".
What exactly does the family mean by "cultural predisposition"?
It's "all-encompassing", the expert answered. "The way you eat, the manner you speak".
He said the elder child had absorbed "really subtle, body language" from the family, and had assumed their cultural norms. The family explained to Adam they did not want history to repeat itself with their new baby.
The plan: To bring in a English tutor, who needs to speak with standard English accent, to shape the baby from day one.
Natural Absorption
"A great deal of the learning at the beginning here is rather osmotic," stated the CEO.
It's through this natural absorption that the family are hoping the child will adopt the UK customs they want to impart.
He said the tutor had to be somebody who attended "the appropriate educational institutions – comparable categories of schools as the family plan to send their son to".
"The tutor just has to be the right kind of person, they'll be performing things they aren't even aware they're doing, simply by nature," he commented.
Expense Not a Factor
The family explained to the expert the successful candidate should preferably also have familiarity of or interest in riding, skiing, the arts and music so as to inspire the child in a wide range of passions.
Furthermore though, he said the family desired the tutor to enrol the child on a variety of classes so the child would be "equestrian training and starting an tool by the time they are approximately three years old".
In the family's perspective, helping their son become a "UK sophisticate" will lead to accomplishment and provide access.
"Taking into account the advantages and disadvantages of that, because it's undoubtedly a social class indicator," he notes.
But, in spite of all this tutelage in "UK identity", could the child adopt what is termed cultural influence from the international family he is raised by regardless?
"Yes", said he. "The parents understand this could fail, but they've simply adopted the perspective of, 'let's give it a go and we'll proceed as quickly as we can', because the price of it is not a concern," he explained.
Overly Optimistic
A number of in the tutoring industry who express these reservations.
Peter Cui, head and founder of a tutoring service, who provides individual instructors, commented that "the journey of embracing two identities, or indeed, discovering oneself, is something that must be grown into, not engineered."
Peter explained that he had emigrated from Asia to the United Kingdom at the period of seven, and had been brought up knowing and embodying both cultures. He continued to be educated at a prestigious UK institution.
"The concept that a single person can act as a embodiment of Britishness, a person who can in some way transplant the qualities of a UK sophisticate onto a infant child, seems to me idealistic and unfeasible," he commented.
"Based on my background, engaging a quintessentially British tutor from early childhood will will not necessarily create the goal they want.
"I never had such a figure, and however I have been privileged enough to enjoy several of the opportunities they hope for their son."
He continued: "The reality is, self-identity can not be dictated from the outside influences; it must be selected, and it must come from within."
Acquiring Englishness
Certainly, English culture is something the expert thinks can be instructed – and marketed.
"I think the fact that the global community regards us in this light is something that we should be cherishing|valuing|appreciating